Insights
One stat. One finding. One implication. Short articles drawn directly from AI Visibility Barometer data.
Sponsored placement and cited answers: what changed when ChatGPT ads reached Europe
ChatGPT advertising opened in France on 24 August 2026 across 31 countries. We checked our panel for movement in cited brands and found none — a result the product documentation predicts.
73% of French B2B companies are invisible in ChatGPT
Our pilot scan of 200+ French B2B cybersecurity companies reveals that nearly three quarters are never cited by ChatGPT on category queries — regardless of company size.
Perplexity cites 3× more vendors per prompt than Claude
Across 20 standardised prompts, Perplexity returns significantly more distinct company citations than Claude or ChatGPT — with direct implications for multi-LLM visibility strategy.
FAQPage schema correlates with 2.4× higher AI visibility scores
Companies with FAQPage schema markup across their key category pages score significantly higher on AI Visibility Score than structurally equivalent pages without it.